If your ACOS for a certain keyword is a good deal lower than your target ACOS, it can determine whether or not there’s value in bidding more for that keyword to make things tougher for your competitors. This Impression Share metric is incredibly useful for making your best search terms even more profitable. Keep in mind that this isn’t a guarantee that shoppers physically saw your ad, just that it showed up for a given search term. For example, if a certain search term is searched 1,000 times and you have 100 impressions for that search term, your Search Term Impression Share is 10%. Search Term Impression Share is, as it sounds, the percentage of possible impressions you’ve earned on a particular search term. If you have any experience with Google Ads, the concept of Impression Share might be familiar to you. Save for these two columns, it’s exactly the same as your garden-variety Search Term Report, so you may want to consider swapping this new report in for even more sweet, sweet data. However, early on in the sheet, you’ll find two new columns: Search Term Impression Share and Search Term Impression Rank. When you look at the Search Term Impression Share report, you’ll find a lot of metrics– CTR, CVR, etc.– that you’ve seen in previous search term reports for Sponsored Product and Sponsored Brand ads. Without further ado, let’s dive right into these new reports and what they can do for you! Then, just give your report a name and click “Run Report!”Īfter a few minutes of processing, your report should be ready to go.
Here, select what campaign type you want to analyze and select the report you want from the drop down menu. Click on the “New Report” button in the upper left-hand corner.
IMPRESSION SHARE HOW TO
If you’re new to Amazon Advertising, or if it’s been awhile since you last checked your reports, we’re here to give you a quick tutorial on how to access these new reports.įrom your Amazon Advertising console, click on the sidebar and go to Reports.įrom there, you can see all the reports you’ve generated in the past. How to Access Your Amazon Advertising Reports Now, with these new reports from Amazon, we have the opportunity to look at this data from a whole new angle, challenging how we view our data and revealing some insightful connections in the process. The way Amazon organizes and reports our data has a powerful effect on how we as Amazon sellers interpret it.Īfter viewing your data through the same reports, focusing on the same metrics over and over, the lens through which you view that data starts to mold to the limitations of those reports. One is for both Sponsored Products and Sponsored Brands, while the other is exclusive to Sponsored Brands. If you have recently optimised a campaign to include fewer products, it is possible your total number of impressions will be greater than the maximum calculated at runtime.Fellow data junkies, rejoice: Amazon came out with two brand-new reports. As impression share is calculated in real-time, it considers the products selected in the campaign at run-time. In rare cases, the maximum impressions is lower than the impressions achieved by the campaign. Therefore, the maximum number of impressions this campaign is eligible for is 4,000 (4 eligible products / 10 ads per request x 1,000 requests). However, as you are only advertising 4 products, and the integrator is requesting 10 ads each time. The total available impressions for this search term for one day is 10,000 (10 ads per request x 1,000 requests).
The portal displays an impression share value of 3,200/4,000. The retailer is requesting 10 ads per search term, 1,000 times per day, and you are viewing reporting for a single day. You are advertising 4 products for the search term “milk”. This is the reason you may see a disconnect in your campaigns and search terms tables. If there is a request for 12 ads for a search term, and your campaign has 2 products selected, the maximum amount of impressions for that single ad request is 2. As product ad campaigns are eligible to display multiple products on a single page, this is factored into calculations.
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